Media Politics: A Citizen's Guide

Video Archives: Third Edition

Chapter 1: Introduction

Ch 1.1: Image is Everything

Chapter 2: The Press and the Democratic Process

Ch 2.1: Americanization of British Party Election Broadcasts

Chapter 3: The Media Marketplace

Ch 3.1: Policing Campaign Ads
Ch 3.2: Candidates' Own Voices in the News
Ch 3.3: Feeding Frenzies

Chapter 4: Reporters, Official Sources, and the Decline of Adversarial Journalism

Ch 4.1: LBJ Announcement
Ch 4.2: Vietnam Coverage, 1968-1970
Ch 4.3: Reagan Speech on Grenada
Ch 4.4: Coverage of Operation Desert Storm
Ch 4.5: Coverage of the Iraq War

Chapter 5: The Rise of New Media

Ch 5.1: Obama Race Speech (Introduction)
Ch 5.2: "I got a crush..."
Ch 5.3: "Yes We Can"

Chapter 6: Campaigning Through the Media

Ch 6.1: Herman Cain Feeding Frenzy
Ch 6.2: McCain Announcement
Ch 6.3: Palin Interviews
Ch 6.4: Advertising Dialogue
Ch 6.5: Introducing the Candidate
Ch 6.6: Image and Issue Appeals
Ch 6.7: Obama "Bitter Voters" Comment
Ch 6.8: Performance Messages
Ch 6.9: Advertising on Owned Issues
Ch 6.10: Running As a Woman
Ch 6.11: Ground Zero Mosque Controversy
Ch 6.12: Dividing by Race and Ethnicity
Ch. 6.13: Immigration Ads
Ch 6.14: Guilt By Association
Ch 6.15: Newsworthy Attacks
Ch 6.16: Third Party Attacks
Ch 6.17: Nixon JFK Debate
Ch 6.18: Gingrich Attacks the Media
Ch 6.19: Debate Gaffes

Chapter 7: Going Public

Ch 7.1: Presidential Speechmaking as a Form of Damage Control
Ch 7.2: The 1991 Hill-Thomas Hearings
Ch 7.3: MLB Steriod Hearings
Ch 7.4: Issue Ads
Ch 7.5: Issue Ads For and Against Gun Control
Ch 7.6: Issue Ads For and Against Supreme Court Nominees

Chapter 8: News and Public Opinion

Ch 8.1: Experimental Manipulation of Advertising Tone
Ch 8.2: Episodic Versus Thematic Framing of Crime
Ch 8.3: Race Manipulation in Crime News Study

Chapter 9: Campaigns That Matter

Ch 9.1: Ford/Carter Debate, 1976
Ch 9.2: Bush/Clinton and Bush/Gore Debates
Ch 9.3: Kennedy/Nixon Debate, 1960

Chapter 11: Evaluating Media Politics

Ch 11.1: Ads Attacking Proposition 66

Questions about the Video Archive? Contact the Poltical Communication Lab at pcl-stanford@stanford.edu.